How to mass-personalize chocolate, bakes and ice cream

How to drive scale while satisfying consumers looking for personalization? Discover Lisa the 2D+ chocolate printing solution from Barry Callebaut.

Highlights


 

LISA, BARRY CALLEBAUT’S HIGH SPEED REAL CHOCOLATE 2D+ PRINTING, SOLUTION

MAN VS MACHINE OR SPEED VS. ARTISTIC TOUCH

WORKS ON CHOCOLATES, BAKES AND ICE CREAM


 

DOWNLOAD THE 'CHOCOLATE FOR PRINTING' CATALOG HERE

The consumer wants it specially made for him

Ever demanding consumers who treat the products they buy as an extension of their personality, are on the hunt for products that are “specially made for them”. Personalization is one of the major consumer growth drivers.

Many industries are fully into mass personalization

Already years ago the car industry chose the route of personalization. Although the chances to find something that suits exactly your needs in the fashion industry are massive, some brands take it even a step further allowing you to design exactly your shoes www.nike.com/gb/en_gb/c/nikeid, definitely at a premium.

The food industry has embraced personalization too

Some chocolate brands have experienced successfully with personalization. They offer online services allowing you to make your own tablet or jar. This is about personalizing the pack, not so much about personalizing the content itself. Some recent technological breakthrough innovations are now allowing to mass-personalize chocolates, bakes and ice cream with real chocolate.

  

Barry Callebaut takes chocolate personalization to the next level

Barry Callebaut has developed a real chocolate solution to print with a food 2D+ printer, at industrial speed, onto foods like chocolates, bakes and ice cream. We have called this solution “Lisa”. Since Lisa is connected to a computer, the products Lisa makes are A(rtificial) I(ntelligence) - Made by Lisa.

Lisa vs. Martin or Speed vs. Artistic touch

Lisa can handle milk chocolate, dark chocolate, white chocolate, as well as caramel chocolate. Several Lisa’s could be combined to increase speed and capacity or to apply different chocolate colors.

 

Ultimate flexibility and with real chocolate

You can upload any design into the AI of Lisa, a laptop. The AI will tell the printer exactly what to do and the design is then applied onto the food. It is that simple.

Since any design can be made it could be used for 1-to-1 personalization, like names for birthdays or messages for special moments (marriages, openings…). But you can use Lisa also for 1-to- many solutions like seasonal decorations where the consumer is constantly looking for something new without you having to invest in molds, reducing waste, no contamination and without changeover time.

Performance

The resolution that can be achieved is 1 mm accuracy at a speed of 15-20 meter per minute per Lisa.

Want to know more?

You’re interested to understand what 2D+ printing could mean for your business?
We have a permanent test set-up in our Global Centre for Excellence in Wieze, Belgium.
 

Get in touch with your sales representative

 

Find out more in our
'Chocolates and Compounds for printing' catalog

Chocolate and compounds for printing

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