Discover 4 wholesome opportunities the bakery category can offer!
FOCUS ON THE GOODNESS
As seen in our article “Millennials and their wholesome choice”, Discerning Millennials with high buying power want every bite to be both tasty ánd healthy. In the case of chocolate and bakery products, that can be a challenge. Here are 4 high-yielding strategies how you can approach this.
Make your creations ‘sound better’. Focus on the goodness of the ingredients and their naturalness or add loved inclusions such as nuts, superfoods,
ancient grains. Far from the naughty halo of chocolate, cocoa (or cacao) nibs are considered as a superfood because less processed.
By substituting chocolate chunks with cocoa nibs, Prêt à Manger (UK) gave cookies a healthy, natural and trendy makeover while keeping the indulgent chocolate hit that consumers love.
Explain how your products can help improving health or add functional nutrients and elements. Fibers and whole grains are proving popular in baked products, but natural energy boosters are gaining momentum.
Lambertz and Heavy 1, an energy drink brand, teamed up to create a filled biscuit with the distinctive taste of the Heavy 1 energy drink. Not only it contains guarana, a natural source of energy, but it’s also covered in white chocolate and popping candy for an explosive and energizing mouth experience!
Pioneer in reformulating chocolate 15 years ago, Barry Callebaut has seen consumers’ “devil” shifting from fat to sugar, while consumers are actively trying to decrease their sugar consumption. According to a Datamonitor report on consumers’ perception of sugar (2015), consumers rank “no added sugar” as the most appealing sugar-reduced option. With this claim, triggering a feeling of authenticity and trust, consumers feel they are getting the “real thing”.
Vegan/vegetarian products and allergen-free products are not niche anymore and now as tasty & funky as their “standard” counterparts.